The platform is rolling out a updated setting that allows them to cut down on the quantity of AI-made videos appearing in their timelines. This move comes as the service disclosed that it currently hosts more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale rollout. This advancement comes amid a surge in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the quickest rising content creators on another major platform only show AI-generated videos. A large amount of this material is considered low-quality AI content, a phrase for inferior, bulk-generated content that is frequently illogical or dreamlike.
Our research shows that numerous viewers appreciate content created using AI tools, from digital art to informative clips, and we want to give people the power to adjust the amount of that, based on their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are currently over a billion videos on its app tagged as AI-generated. Collectively, more than 100 m videos are submitted to the app every day, making AI content a relatively small portion of its total content library.
Customizing Your Feed
Members will be able to reduce or increase the volume of artificial media they watch by accessing the “manage topic” feature in the application and picking “AI-generated content”. Further subjects that currently be modified under the tool cover news, fashion, cosmetics, and movement.
Platform Guidelines
TikTok’s policies require creators to label lifelike AI-made content, and it prohibits dangerous AI impersonations of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.
Additionally, the platform will henceforth apply an artificially created tag to content made using its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This measure is designed to stop users from attempting to bypass the tagging system.
Educational Initiatives
The platform is additionally establishing a $2 million awareness program for professionals and institutions to create informative material about responsible artificial intelligence. This program will assist charitable organizations focused on training programming and robotics.
Content Safety Approach
The platform has justified its content review process, following controversy over plans to cut jobs for numerous content moderators in the United Kingdom. It is set to cut 439 jobs in its content moderation team in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most harmful content prior to it is viewed by people. TikTok stated a 76% decrease in explicit and harmful content handled by human moderators over the previous year due to reliance on its machine learning processes.
We believe it is crucial to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
